Welcome to Greenish Guide, a place for the sustainably curious. We’re glad you stopped by and pleased to share a little about our editorial policy.
Greenish Guide works with a range of in-house copywriters and editors, external contributors and advertisers. We feel strongly about the style, tone and method of content delivery on our platforms, whether in articles, social media or email.
About Us
Greenish Guide provides practical, friendly guidance for living a little greener. We’re not here to preach; at GG we believe that many small steps towards sustainability help to go the distance over time. Because living more sustainably isn’t about perfection. It’s about making better choices as you go. Modern life is (literally) littered with distractions, from the daily grind to the weight of world news, so we’re here to help.
A Greener Life, One Choice at a Time
Our Values
We understand that sustainability is an issue close to many people’s hearts, and as such can be a little, well, intense. At Greenish Guide, our main aim is to push (gently) for the small wins which can add up over time; the quick swaps, the low hanging fruit…you get the picture.
It matters to our team that content across our channels is carefully crafted, thoughtful and tested. We want editorial to be delivered in a simple way, engaging our readers with clear next steps on their journey toward becoming greenish. We’re warm, human, funny (and modest); we’re definitely not smug.
At Greenish Guide, we work alongside partners and contributors who share our values and demonstrate integrity and transparency. In a world where content now comes into question regularly, we never want our readers to doubt that a human was behind our words.
Finally, we’re here for the curious, and we understand that no single person has all the answers. We lead with kindness. We do not preach. And we invite our readers into our community, knowing we’re all trying to do our best with our given resources.
The Serious-ish Stuff
Transparency
Brands and contributors working with Greenish Guide should demonstrate transparency and integrity, guided by strong principles. At our core, we believe in doing the right thing even when no one is watching (and especially when they are). We are upfront about who we are and the work we do, and we take full responsibility for our actions and their impact. We treat everyone with fairness and respect, because it is not just good practice, it is good manners. And yes, we follow all the laws, regulations, and policies that keep everything running as it should. It is a shared promise: we will do better together, responsibly, respectfully, and with just the right amount of wit and charm.
Our Readers Come First
Greenish Guide is an intentional, but non-judgmental platform with the aim of inspiring practical change. As such, contributions should have a purpose and our audience in mind, with a view to provide solutions. We want the whys that make the issue matter and the hows that make it actionable. If it doesn’t help someone understand, do better, or try something new, it probably doesn’t belong here.
Editorial Independence
Our editorial stance is firmly independent, no matter what commercial goals happen to be in the room. We believe good journalism or any thoughtful content cannot be bought or swayed by outside interests. That said, we’re also a bit picky about who advertises with us so rest assured that we do choose our partners carefully. Not every advertiser makes the cut, and we like to think of it as a selective friendship rather than a compromise. The result is a perfect greenish space where our editors can focus on truth, insight, and clarity, while the commercial side does its own thing (ideally in perfect harmony). Our promise is simple. The content you read is human, honest and unswayed, and any ads that appear alongside it meet standards that will not undermine that independence.
Attribution
We recognise how frustrating it can be in the digital (and physical) world when content is not properly credited. Greenish Guide is committed to giving credit where it is due. Every external source we mention or refer to is properly shared and linked. After all, it’s only fair and the right thing to do. If you work with us, we expect the same level of care and diligence in your content. By respecting sources and giving credit, we can all help make the online world a little fairer, a little more transparent, and a lot happier for everyone who relies on accurate information.
Artificial Intelligence
At Greenish Guide, we recognise that Artificial Intelligence is a part of daily life, while also acknowledging the environmental impact it has. We believe in fair and non-excessive use of AI as a tool to aid our community. We put people first in everything we do, making human-centered values the guiding force behind how we use AI responsibly. We’ll never accept content (or images) clearly and solely created by AI. That goes for video too.
Commercial and Advertising
Sometimes we work with carefully chosen partners on commercial opportunities, but we will never try to hide this. Transparency is key, and our audience always comes first. Partners are held to the same high standards as our contributors, ensuring that quality, integrity, and trust remain intact. Any sponsored content is clearly marked as such, so readers always know what is editorial and what is partnership-driven. Our approach keeps everyone honest and makes sure that commercial collaboration never gets in the way of the content our audience relies on.
Disclaimer
At the heart of everything we do is the recognition that nobody is perfect, and that includes us. We make every effort to check and verify all content we publish, but we cannot take responsibility for third-party links or content beyond our control. We encourage contributors and readers alike to use their own judgment when exploring the site and to flag anything that could be an error. Mistakes happen, and when they do, we own them and fix them as fast as we can.